About

EXPERIENCE
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With over 15 years in the industry, I have seemingly worked across nearly every industry, from retail to tourism, finance to education and property to sustainability. Some of the notable brands I had the privilege of working with are Woolworths Group, Dan Murphy's, The GPT Group, Landcom, Telstra, Savills, Perisher Ski Resort, Red Nose Day, Port Waratah Coal Services, Newcastle Permanent Building Society, Hunter TAFE, Montgomery Homes and Tourism Hunter.

Leveraging off my experience as a Creative Director in agencies and international corporates, I have industry-leading insights and creative methodologies to help small and medium sized businesses on their brand journey. Whether it be from a start-up to a rebrand or to the revitalisation of a long-standing organisation, I offer a flexible and cost effective service model that encompasses strategy, marketing and design for one-off projects or as an extension of your team, with an ongoing agreement.

MY ETHOS
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I like to think of myself as a strategist first and a creative second. While visual design can be annoyingly subjective, more importantly, consumers are savvy and aren’t looking for brands that just “look good”. Nobody would buy a new house that that was made by an interior decorator without the expertise of an architect or builder. When solid time is spent on strategic creative thinking prior to designing a single pixel:

• subjectivity is decreased and the accuracy of connecting with your target market is increased;

• it takes less time to ‘nail the design brief’, which in turn reduces production time and your out of pocket costs;

• and there is significantly higher return on investment.

SERVICES
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Want to co-create something thoughtful and on point? Email or call me on 0434 005 634.